Walk+Bike Campaign

Going Green by Going Your Own Way

This campaign was funded by SANDAG to be a model for cities through the San Diego region for how to message, brand and engage people in walking and bicycling shorter trips. We developed a coordinated marketing effort with the City, San Diego County Bicycle Coalition and Circulate San Diego resources to deliver a multi-faceted approach to reach different community members. The plan defined four phases from an initial introduction through the steps of making these activities a regular part of day to day life. We helped stakeholders overcome barriers and marketed the benefits of a walking and bicycling lifestyle: less stress, more joy, and healthier bodies. Walking and bicycling create all these benefits and are a major part of reducing green house gases caused by relying on autos for trips we can make using our own power.

Services

• Communications Planning
• Behavior Change
• Branding
• Writing & Editing
• Graphic Design
• Community Outreach