by cityworks | May 23, 2012 | Interviews, Word Choice
It’s a small world and with the help of satellites and the Internet, it’s getting smaller every day. Companies in the United States market to customers in nations all over the world, and companies from all over the world market to us. While having a...
by cityworks | May 16, 2012 | Interviews, Word Choice
Words have a history. Some of those histories are beautiful, pleasant places and some are not. So, today, we focus on words and the meaning via their history that they carry with them in our communications and messages. Take the word Michael, my name. It has an...
by cityworks | May 10, 2012 | Interviews, Word Choice
As the basic building block of messages – words are powerful. Even so, can one word sum up an entire year? How about a decade? A century? Or even a millennium? Impossible, you say? Well, the American Dialect Society (ADS) may take issue with you on that. Since...
by cityworks | May 8, 2012 | Interviews, Word Choice
Because we are anything but a stagnant society, we need new words. Words are sort of like fashion. Think of the dictionary as your closet. New designer jeans come in; that silk shirt from the 70’s disco era goes out. Indeed, new words aren’t only fashionable....
by cityworks | May 4, 2012 | Word Choice, Commentary
Last month, we focused on the power of storytelling in communications. As a strategy, storytelling is a powerful way to communicate a message. Which brings us to our new theme – messaging. Part art and part science, messaging is fundamental to communications....
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