by cityworks | May 30, 2014 | Interviews, Visual Communications
Today, we round out our month-long series on visual communications hearing from Mike Glaser who is part of Google’s latest technologically-advanced advertising venture – Art, Copy & Code. Designed by Google’s Creative Partnerships team, these...
by cityworks | May 28, 2014 | Commentary, Visual Communications
No. Here’s why. Clip art and stock photography are readily available for purchase and can be used by anyone for anything. For companies that sell clip art and stock photography to make money, the images need to be generic so that they are attractive to the widest...
by cityworks | May 16, 2014 | Commentary, Visual Communications
Because they just are. It is important to be clear about what your main idea is when communicating, because your audience has limited time and is bombarded daily with information. So, you need to make sure that you grab their attention. And, once you have it, make...
by cityworks | May 7, 2014 | Commentary, Visual Communications
In a time not so long ago – let’s say the 1950’s “copy” – lived by itself. When “copy” was darn good and ready, it asked “art” to stand by its side. It wasn’t a marriage made in heaven as all the decisions about their life together had been...
by cityworks | Apr 30, 2014 | Commentary, Visual Communications
This week, we focus on a few tips to make your visual communications more effective. The first tip – know your goal, your message, and your audience. Your goal is the single most important factor in communications. Your goal will lead you to good decisions about...
by cityworks | Apr 25, 2014 | Commentary, Visual Communications
Yesterday, we continued our focus on infographics about climate change by providing information (“the 411”) on important numbers you need to know – 350, 400 and 450. Today, we focus on the choices you have in your day-to-day life to reduce carbon...
Recent Comments