by cityworks | Apr 5, 2012 | Interviews, Social Media, Storytelling
Ashley Kingsley is a social marketing whiz. It’s probably best to list the things she doesn’t do. Hmm. We’re stumped. She’s a social media marketing strategist, viral and grassroots marketing campaigner and renowned for her abilities when it comes to social networking...
by cityworks | Apr 10, 2012 | Interviews, Social Media, Storytelling, Engagement
Can storytelling do more than entertain us? Does it have even greater, more substantial powers? Can stories change the world, change our world, change us and even change our day-to-day behaviors? Yes. An example: Cigarette smoking. It was once an accepted behavior....
by cityworks | Apr 5, 2013 | Interviews, Social Media
“Who cares wins.” For David Jones, this is not a question. It’s a new business imperative. As the CEO of Havas, one of the world’s largest integrated marketing and communications companies, Jones literally wrote the book on how social media has...
by cityworks | Mar 29, 2013 | Interviews, Online Media, Social Media
True or false: 90 percent of the data in the world was created in the last two years? True. That’s right, the Egyptians, Romans and Ming Dynasty combined have nothing on us when it comes to generating data, or “content” as it’s often called...
by cityworks | Mar 22, 2013 | Interviews, Online Media, Social Media
Follow Scott Lewis on Twitter (@vosdscott) and you’ll wonder how he has time to get anything done. Regularly tweeting dozens of times a day and engaging in spirited exchanges with followers, Lewis appears to live much of his life online. He does get plenty done in the...
by cityworks | Mar 19, 2013 | Interviews, Online Media, Social Media
Arguably the most profound effect that social media has had is this – it has changed media from sending information out into sending information back and forth between customers, citizens and the media. Restaurants can’t advertise on Yelp! without risking the...
Recent Comments