by cityworks | Aug 30, 2012 | Word Distinction, Big Projects, Commentary
We all want our communications to be clear and compelling. Choosing the right words is key. That’s harder than it sounds, especially when the meanings of very important words are evolving, just like our culture and our environment. Which proves the old adage...
by cityworks | Aug 29, 2012 | Word Distinction, Commentary
In our recent posts about word distinction, we concentrated on word pairings that are used when discussing weighty topics, such as the environment. For instance, we looked at the difference between “weather” and “climate.” When it came to technology, we tackled...
by cityworks | Aug 20, 2012 | Interviews, Word Distinction
Not that long ago, when you went to a restaurant, chances are you didn’t really have much of an idea of where the food came from. It wasn’t exactly a selling point, except maybe when it came to fish. Words such as “organic” and “natural,” which are the focus of...
by cityworks | Aug 10, 2012 | Interviews, Word Distinction
“Slow down, you move too fast, you’ve got to make the morning last Just kickin’ down the cobble-stones, lookin’ for fun and feelin’ groovy…” Simon and Garfunkul, The 59th Street Bridge Song (Feelin’ Groovy) Here’s a question: Are we moving too...
by cityworks | Aug 7, 2012 | Word Distinction, Commentary
World War II code breakers may have something in common with today’s shoppers looking to eat healthier. Take a stroll down a grocery aisle and be prepared to be dazed and confused. Product labels proudly announce that the goods are “all-natural” or “organic” or...
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